Unaltropo’ – Turin Food System

How might we design the brand identity of Turin Food System and invite people to choose local gastronomic products in order to develop sustainability, culture and help the growth of Piemontaise chain?

→ WHEN
2016

→ WHERE
Turin, Italy

→ CLIENT
Turin Food System

→ TEAM
Marialuisa Dubla, Leonardo Perini, Andy Peruccon, Mateo Vaccaro

→ MY ROLE
The team designed the communication strategy and identity. I held a key role in the photography and editing stage of the communication campaign.

→ CHALLENGE
This project aimed to change the habits of food consumption within the territory of Turin. We created a brand identity in order to stimulate awareness.

Our goal was to inspire people to choose their food consciously by considering quality and origin. The project’s visual identity highlights the culture of the Turin Food System, in order to motivate an audience towards quality local food. The keywords are choice and awareness, which have been visually portrayed through contrasts of colour that stand out among neutral backgrounds

→ CONCEPT
The name “unaltropo” is plays on the double meaning of the word “Po(‘)”: the iconic river of Turin, and awareness. We drew on this create awareness of the importance of consumers’ choice when it comes to their food. 

→ LEARNINGS
This project was my first communication project in my BA. I decided to select it for my portfolio because it constituted a long process of research and because, in it, I learned that visual design is not just aesthetics, but it needs to effectively communicate a message to its audience.

→ TOOLS USED
InDesign, Illustrator, digital photography, painting, still life